Klein Dytham architecture (KDa) is a multi-disciplinary design practice active in the design of architecture, interiors, and public spaces and installations. Established by Royal College of Art graduates Mark Dytham and Astrid Klein in Tokyo at the dawn of the 90s, KDa is today a multi-lingual office with an increasingly visible international profile and client list.
KDa's base in Tokyo provides constant source of inspiration and creative energy.
The Japanese thirst for the new, a sensitivity to material and detail in crafting, and an ever-changing urban environment nourish KDa's ideas and production.
KDa spans east and west, offering the freshness of vision that only an outside perspective can bring.
This was the first time mobile phone technology had been used any where in the world in such an interactive way with a large scale outdoor advertisement.
Jingumae, Shibuya-ku, Tokyo 11.2000:
Japan is a country in love with mobile phones and the lifestyles they make possible.
Tapping into this demand for anytime-anywhere interactivity this temporary hoarding was built in Harajuku the heart of Tokyo's youth fashion zone. Virgin Atlantic Airways asked us to develop an innovative visability campaign for them.
iFly Virgin Wonderwall was a 20-meter-long LED ticker-tape display set into a wall of bright red acrylic. One general knowledge question appeared on the wall each hour of each day.
Passers by with web enabled i-mode phones could answer the quiz by connecting to the campaign website. At the end of each hour entrants telephones automatically received an e-mail notifying them if they had answered the question correctly, and whether or not they had won a prize.
- www.ppadesign.com
play with data
Marunouchi, Tokyo 9.2002:
Financial data and financial news, by its nature, is a very dry affair - well to most of us who are not in the financial world.
Bloomberg is about communication and information - and we had to find away to showcase this in away which would appeal to all age groups - all walks for life in this very public space opposite Tokyo Station in the new heart of Maruonuchi.
Bloomberg harvests information data from all around the world - and processes it into a very pure and understandable form.
We felt that for this showcase for Bloomberg everybody should process and play with data it in a very tangable and touchable way.
In the very early stages of the project we invited Toshio Iwai to collaborate with us on this project. Iwai is one of the world's leading artists in interface design and has a knack for demystifying computers and data.
A pure white element in the space allows clouds of information to condense. Something like an icicle suspended from the ceiling where data magically forms. Ice of course is pure and very cool, but ICE can be also interpreted as Interactive Communication Experience
In its resting mode with no one interacting with it stock tickers are expressed in a fun and easily understandable way. If the stock is up the stock sign swells - if it drops the stock shrinks and drops below the line.
When you approach ICE the infrared sensors behind the 5.0m x 3.5m glass wall detect your presence and you begin to interact with the data. You don't actually have to touch the glass - the sensors detect you from about 500mm away.
A menu scrolls down the screen giving you 4 play options, a digital harp, a digital shadow, a digital wave and digital volley ball. Go play!
walk in screen
Ginza, Tokyo 10.2005
These buildings function essentially as walk-in advertisements. They conjure desirable images to wrap around their products, aiming to grab attention and admiration (and sales). Walking down the Ginza is like strolling through a glossy magazine - and these buildings are the ads. These brand images are largely communicated through the facades, which increasingly resemble screens. The Chanel store uses a facade composed of hundreds of thousands of LEDs - a high-res building-sized video screen.
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