Have you seen these taxis around? apparently they give free rides, but is anything free?
Marketing has hit Sydney streets. You've seen cars with adverts over them but have you been in a free taxi that advertise inside during your journey?
New Zealand Tourism is all about being green and gold at this time of year - so take a free ride in one of these 5 “cabs” in Brisbane and Sydney over the next six weeks and learn all about it. This program, designed by Play Communication for NZ Tourism is designed to tie in with the current TVC and highlights a great way to create synergy across your marketing promotions, by having all elements tell a similar story. In a further push to highlight the ‘green’ nature of the program, ‘Toyota Prius’ were used as the donor vehicles.
website: http://www.autoskin.net.au/
marketing: http://www.playcommunication.com.au/
campaign: http://www.newzealand.com/travel/Australia/
No comments:
Post a Comment